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  • AFP Principles and Practice of Fundraising Class (August 2017)
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  • Course data
    General
    Announcements
    Slides from Face to Face
    Course Introduction
    Introduction to the Sector
    Fundraising Ethics
    Fundraising Planning
    Fundraising Mix
    Introduction to Donor Behavior
    Looking to the Future
    Case for Support
    Donor Research and Testing
    Designing Donor Communication
    Direct Response Fundraising
    Using Surveys
    Course Handbook and Timetables
    AFP-Fundraising Principles and Practice Handbook (March 17)
    Taught Block Timetable
    Course Timetable (online)
    Week 1
    ACFRE Program Instruction Packet
    Lecture 1
    Growing Giving
    ACFRE
    Week 1 Study Guide
    Lecture 1
    Lecture 1
    Week 2
    Is America more or less generous?
    Changing patterns of giving
    Week 2 Study Guide
    Week 3
    Giving Behavior readings
    Week 3 Study Guide
    Week 4
    Lecture 2
    Croson and Shang (2008)
    Lecture 3
    Shang et al (2008)
    Lecture 2
    Donor identities
    Group identity
    Lecture 3
    Week 4 Study Guide
    FPP Lecture3
    Lecture 2
    Week 5
    Lecture 4
    Specimen Audit-1
    Specimen Audit
    Lecture 4
    Week 5 Study Guide
    Lecture 4
    Week 6
    Lecture 5
    Frumkin and Kim (2000)
    Case for Support
    Lecture 5
    Week 6 Study Guide
    FPP Lecture5
    Week 7
    Week 7 Study Guide
    Lecture 7
    Lecture 6
    Lecture 6
    cc26
    Lecture 7
    Fundraising Effectiveness Project
    FPP Lecture 6
    Week 8
    Lecture 8
    Steinberg discussion
    Week 8 Study Guide
    Lecture 8
    Week 9
    Online Giving stats
    Fundraising Audit
    Week 9 Study Guide
    Lecture 9
    Lecture 10
    Lecture 9
    Lecture 10
    Week 10
    Lecture 11
    Social Media research
    Red Cross discussion
    Week 10 Study Guide
    Lecture 11
    Week 11
    Sargeant (2008)
    Lecture 12
    Lecture 13
    Lecture 12
    Retention discussion
    Relationship Fundraising
    Week 11 Study Guide
    Lecture 13
    Week 12
    MacQuillin+et+al (2015)
    Ken Burnett Lecture
    Sargeant (2015)
    Relationship Fundraising 2.0
    Paradigm change?
    Social psychology in your fundraising practice
    Week 12 Study Guide
    Ken Burnett Lecture (14)
    Week 13
    Lecture 15
    Lecture 15
    Test for Readiness (1)
    Sargeant et al (2015)
    Major Gift discussion
    Key issues in assessing readiness
    Top three areas to develop
    Week 13 Study Guide
    Week 14
    Lecture 16
    Lecture 16
    Major Donors' motivations
    Forms of Major Gifts
    Week 14 Study Guide
    Week 15
    Lecture 17
    Lecture 17
    Prospect Profile Sheet (1)
    Philanthropist research
    Week 15 Study Guide
    Week 16
    Lecture 18
    Lecture 18
    Performance metrics
    Week 16 Study Guide
    Week 17
    Lecture 19
    Lecture 19
    Key learnings from Pierpont (2003)
    Lysakowski's (2002) paper as an academic publication
    Week 17 Study Guide
    Week 18
    Lecture 20
    Sargeant and Shang (2008)
    Lecture 21
    Lecture 20
    How you might counter reasons for not giving?
    Critical evaluation of a bequest solicitation
    Week 18 Study Guide
    Lecture 21
    Week 19
    In Memory Briefing June 2014
    Lecture 22
    Lecture 22
    Legacy Campaign Investment
    Opportunities in your organization
    Week 19 Study Guide
    Week 20
    Chapter 3a - Sargeant Jay (2014)
    Lecture 23
    Chapter 3b - Sargeant Jay (2014)
    Risk (2012)
    Lecture 23
    Critically evaluate Breeze (2010)
    Critically evaluate Risk (2012)
    Week 20 Study Guide
    Week 21
    Lecture 29
    Lecture 29
    Your thoughts on NVSQ (2010)
    Your thoughts on Bennett (2009)
    Week 21 Study Guide
    Week 22
    Lecture 24
    Lecture 24
    Gautier and Pache (2015) discussion
    Week 22 Study Guide
    Week 23
    CECP (2006)
    Lecture 25
    CECP (2010)
    Lecture 25
    CECP (2010) - Internal case
    CECP (2006) Approaching fundraising from corporates
    Using Research to Inform Fundraising Practice
    Week 23 Study Guide
    Edit
    Week 24
    Help The Hospices Case
    Pitches
    Week 24 Study Guide
    Week 25
    Lecture 26
    Lecture 26
    Rationale for gift decisions
    Eikenberry (2009)
    Week 25 Study Guide
    Week 26
    Lecture 27
    Lecture 27
    Porter and Kramer (2002) Implications for soliciting gifts from corporations
    Thoughts on Saxton (2015)
    Week 26 Study Guide
    Week 27
    Lecture 28
    Lecture 28
    Opinion of Burke Smith and Works (2012)
    Week 27 Study Guide
    Week 28
    Pennycress Trust
    Sample Grant Proposal
    Turning the Tide Covering Letter
    Turning the Tide Bid
    Strengths and weaknesses of the bids read
    Critically evaluate the 'Sample Grant Proposal'
    Week 28 Study Guide
    Week 29
    Foundations of interpersonal communication
    Lecture 30
    MND backlash
    Lecture 30
    MND Backlash of #lastsummer campaign
    Re-analyze the #lastsummer campaign
    Seshadri and Cartenson (2007)
    Fundraising Plan
    Week 29 Study Guide
    Duplicate
    Week 30
    Lecture 31
    McClelland and Burnham 1976
    Motivation - Sargeant and Jay
    Lecture 31
    Motivation
    Analyze your approach
    The best managers
    Week 30 Study Guide
    Week 31
    Chapter 18 - Sargeant and Jay
    Ebener and OConnell 2010
    Lecture 32
    Lecture 32
    Goffee and Jones 2010
    Best leader?
    How did Goffee and Jones (2005) or Ebener and O'Connell (2010) change your analysis?
    Week 31 Study Guide
    Week 32
    Chapter 17 - Sargeant and Jay (1)
    Lecture 33
    Lecture 33
    Pentland 2012
    Three norms of your organization
    Pentland's recommendations
    Week 32 Study Guide
    Week 33
    CIMA- Mentoring and Coaching
    CIPD - Coaching and mentoring
    Fletcher 2001
    Lecture 34
    Performance Appraisal - Sargeant and Jay
    Lecture 34
    Appraisal in your organization
    Motivation and appraisal
    Week 33 Study Guide
    Week 34
    Lecture 35
    Recruitment - Sargeant and Jay
    Lecture 35
    Volunteers - Sargeant and Jay
    Key differences between recruiting volunteers and paid staff
    Job description and evaluation
    Why might fundraising staff turnover be high?
    Week 34 Study Guide
    Week 35
    Lecture 36
    Lecture 36
    Nardon and Steers (2011)
    Can conflict in the workplace ever be positive?
    Self-evaluation of preferred conflict handling
    Evaluating a conflict through a different lens
    Using Nardon & Steers' model to think about conflict
    Week 35 Study Guide
    Week 36
    Critical Evaluation
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    Course info

    AFP Principles and Practice of Fundraising Class (August 2017)

    • Course Leader: Emma Bryant
    • Course Leader: Adrian Sargeant
    Skill Level: Beginner

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